A new women's, lifestyle magazine entitled Life Monthly - Real Me
will launch in mainland China by October.
The Chinese-language publication is the brainchild of the CAA broadcast
production network, which specialises in entertainment and celebrity
programming.
Publisher Redwood Asia-Pacific has been brought in to participate in the
project, with P&G appointed to play an advisory role.
Real Me is Redwood's first ever venture in China, having published
ACNielsen Insights and the Mandarin Oriental's MO magazine.
The magazine is targeted at 20 to 39 year old professional women in 22
of China's first and second tier cities. The initial print run is
300,000 copies.
