HEADLINES: Motorola splits regional media brief after review
Motorola has split its regional media account between MindShare and Universal McCann following a review. The mobile phone vendor has awarded its China media planning and buying responsibilities, previously handled by Universal, to MindShare. According to monitored data, the brand spends about 600 million yuan in China. Universal has however retained the assignment for the rest of Asia, which is estimated to bill about US$70 million.
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features