Euro RSCG has extended its media planning and buying arrangements
with MindShare under the Motivator media brand, from Greater China to
Singapore, Indonesia, Malaysia, Thailand and the Philippines.
Mr Vincent Digonnet, Euro CEO, said the alliance with MindShare
represented the need to "expand our interactive media capability with
the traditional media specialist role. One year of successful
collaboration in Grand China proved that our two organisations could
benefit from each other whilst retaining their specific identities and
cultures."
