Motiv8 has snagged the Chinese language portion of Charles Schwab's
global brokerage business, deepening a full-service relationship that
began in Hong Kong less than a year ago.
The full service win will put Schwab's Chinese language marketing needs
- from television to print, direct marketing and loyalty - in the US,
covering San Francisco, Seattle, Los Angeles, New York and Dallas, as
well as Australia, in the Hong Kong shop's hands.
Meanwhile, there is strong speculation that Schwab is preparing to
launch a new TV campaign in Hong Kong on February 26.