HEADLINES: MindShare wins Ikea Hong Kong account

<p>MindShare has been appointed the media agency of Ikea Hong Kong, </p><p>following a competitive pitch that also involved Starcom. Zenith, the </p><p>incumbent, will handle existing bookings until the end of the year, when </p><p>MindShare takes over. No billings figures were reported, but according </p><p>to ACNielsen, Ikea spent HKdollars 23 million (about USdollars 2.9 </p><p>million) in advertising in the first nine months of this year. </p><p><BR><BR> </p>