HEADLINES: Millward Brown names Rowden to lead Australasia

Millward Brown has named Vivian Rowden managing director of its Australia and New Zealand operations, as part of a plan to transform itself into more than a conventional market research company to include fields such as knowledge capital and management. Rowden, who will be based in Sydney, has spent the past 17 years with Ogilvy & Mather; most recently as managing partner of Ogilvy Chicago.