Millward Brown will bring together its Asian and Japan, Australia
and New Zealand regions under one management team, Millward Brown
Asia-Pacific, to better coordinate business development, effective
January. Andreas Sperling, who will relocate to Singapore, will assume
the role of chief executive officer, Asia-Pacific. Sperling's move comes
as Catherine Gathani steps down as managing director of Millward Brown
Asia. Gathani will leave this month, but plans to return on a part-time
consulting basis in June. Meanwhile, Adrian Gonzalez has been named CEO
of Japan, Australia and New Zealand, and will be based in Sydney.
