HEADLINES: Mega Choice wins $6m Wahaha diversification job
Chinese beverage giant, Hangzhou Wahaha Group, has set up a RMB50 million (US$6 million) advertising fund and appointed local 4As agency, Mega Choice, to try to help the group diversify into the children's garments business. The ambitious plan includes the establishment of 500 franchise shops nationwide by August. The agency has been tasked with handling advertising and working with Wahaha on media planning and buying.