HEADLINES: Media Corp picks DY&R for branding campaign
Singapore public broadcaster MediaCorp Television has chosen Dentsu Young %26 Rubicam to launch a major brand campaign in July for its regional news station Channel News Asia. The agency was chosen primarily for its strategic recommendations for a consumer and trade campaign, said Sangram Sengupola, DY%26R account director.DY%26R pitched for the account against one undisclosed agency and the incumbent BBDO. The Media Edge was appointed to handle media planning and buying.