HEADLINES: McCann takes Indon telco AOR from WPP agencies
Excelcomindo Pratama, one of Indonesia's leading teleco companies, has named Universal McCann its media agency of record. The agency won the account following a pitch against the two incumbents, Initiative and MindShare. A Universal spokesperson said: "The client commended our strategic approach and cited our ability to balance innovation with risk. There was no change in the creative account, which remains the responsibility of Brainstorm DDB.
