HEADLINES: McCann beefs up CRM capabilities with new unit

<p>McCann-Erickson WorldGroup has combined its MRM Worldwide and Zentropy </p><p>Partners units into a new company called MRM Partners Worldwide. The </p><p>agency said the move is aimed at expanding the scope and practice of its </p><p>global customer relationship management and digital solutions </p><p>capabilities, including in Asia. Pamela Maphis Larrick, previously </p><p>president/chief operating officer of MRM, has been named president and </p><p>chief executive of the New York-based entity. </p><p><BR><BR> </p>

by | 05/25/2001