HEADLINES: M&C wins CNBC Asia-Pacific account

<p>M&C Saatchi has beaten out four other agencies, including incumbent </p><p>BBH, to win the CNBC Asia account. </p><p><BR><BR> </p><p>The account came up for review after the pan-regional business news </p><p>broadcaster increased its live business coverage to 18 hours a day, </p><p>which as CNBC Asia chief executive officer Scott Goodfellow put it </p><p>"raises the bar on how effectively we communicate with our audience and </p><p>business partners". </p><p><BR><BR> </p><p>The pitch focused on both strategic and creative and M&C won because of </p><p>its "excellent strategic planning and creative presentations" according </p><p>to Miguel Bernas, CNBC Asia general manager, marketing and </p><p>communications. </p><p><BR><BR> </p>