HEADLINES: M&C Saatchi Tokyo-bound to grow client business
M&C Saatchi has set up an office in Tokyo to broaden its geographic coverage for existing clients and to attract local Japanese business. Com.Mall, the group organisation with domestic and international expertise in the planning and implementation of marketing communications strategies, creative, DM and sales promotions, will partner M&C in Japan. The new office will buy media through Yomiko Advertising - the Japanese representative of the Zenith/Optimedia Group.