HEADLINES: M&C Saatchi clinches ESPN Star Sports from Bates

<p>M&C Saatchi Singapore has won the ESPN Star Sports business from Bates </p><p>and will be creating a regional campaign starting in July to promote its </p><p>coverage of the English Premier League. ESPN, which acquired the </p><p>free-to-air and pay-TV rights in Asia earlier this year, is looking to </p><p>translate football's popularity into a higher subscriber base. Viewers </p><p>will be able to see highlights via free-to-air stations, but those </p><p>wishing to view the full coverage will have to subscribe to pay-TV. </p><p><BR><BR> </p>