HEADLINES: Maximize takes United Distillers

<p>Maximize Philippines has won the AOR pitch for IDP - United </p><p>Distiller's company in the Philippines, after a pitch process also </p><p>involving Carat and Starcom. </p><p><BR><BR> </p><p>The appointment encompasses all media planning and buying </p><p>responsibilities for all IDP brands, which include Johnnie Walker, </p><p>Gilbey's Gin, Tequila Cuervo, Smirnoff Mule and Bailey's Irish </p><p>Cream. </p><p><BR><BR> </p><p>The appointment is effective immediately and the business is estimated </p><p>to be worth in the region of USdollars 3 million a year. </p><p><BR><BR> </p><p>No creative pitch was held, and the creative account remains split </p><p>between Hemisphere Leo Burnett (which handles Johnnie Walker and Tequila </p><p>Cuervo) and J. Walter Thompson (which looks after Gilbey's, Smirnoff </p><p>Mule and Bailey's Irish Cream). </p><p><BR><BR> </p>