Maximize Philippines has won the AOR pitch for IDP - United
Distiller's company in the Philippines, after a pitch process also
involving Carat and Starcom.
The appointment encompasses all media planning and buying
responsibilities for all IDP brands, which include Johnnie Walker,
Gilbey's Gin, Tequila Cuervo, Smirnoff Mule and Bailey's Irish
Cream.
The appointment is effective immediately and the business is estimated
to be worth in the region of USdollars 3 million a year.
No creative pitch was held, and the creative account remains split
between Hemisphere Leo Burnett (which handles Johnnie Walker and Tequila
Cuervo) and J. Walter Thompson (which looks after Gilbey's, Smirnoff
Mule and Bailey's Irish Cream).
