HEADLINES: Maximize outguns Carat for Himalaya business

Maximize has won the US$6.4 million Himalaya Drug Company media and planning assignment. The agency edged out Carat for the business, which was previously handled by fellow WPP company, Contract Advertising. Earlier this year, Himalaya Drug added Bcom3's Orchard Advertising to its roster of creative agencies. The pharmaceutical firm recently consolidated its portfolio of herbal healthcare products under its flagship Himalaya brand name.