HEADLINES: Maximize China snares two 999 brands from Zenith
Chinese pharmaceutical giant, 999, has tapped Maximize Shanghai to handle two brands in China: medicated cream, Pi Yan Ping; and physical well-being medication, Bu Pi Yi Chang Wan. The pitch for the US$4 million briefs focused on media investment management and strategy. Zenith Media was the incumbent. The appointment was made after the company carried out an internal review of its future media needs. The brand's creative assignment has been with J. Walter Thompson for the past year.
