HEADLINES: Mars calls for pitch on its $5m China assignment

Mars has put its US$5 million media business in China up for pitch. MindShare and incumbent Starcom are among the agencies competing for the account which includes planning and buying for Mars' range of confectionary and pet food brands. Sources said that Mars would look at the agencies' "tools, costs and capabilities". There was no review of the creative briefs, handled by TBWA and BBDO.