HEADLINES: LVMH names Zenith to $35m Asia-Pacific brief

Luxury goods distributor LVMH has awarded its regional media planning and buying assignment to ZenithOptimedia. The move ends a seven-year relationship with Mediaedge:cia, which did not take part in the pitch. The two companies will officially part ways at the beginning of next year. The account is believed to bill about US$35 million annually. There was no changes in the creative brief, which will continue to be handled via LVMH's Paris headquarters.