HEADLINES: Lowe/Live wins Times award for HSBC

<p>Lowe & Partners/Live's print campaign promoting HSBC's sponsorship </p><p>of the World Wushu Championships won a bronze award at the 10th Times </p><p>Asia-Pacific Advertising Awards. Meanwhile, Lowe & Partners/Live created </p><p>a new Chinese New Year TV campaign for HSBC, "Generations", which </p><p>focused on the importance of the family in Chinese culture. </p><p><BR><BR> </p><p>The spot was directed by Sng Tong Beng of Odeon, with the creative </p><p>concept from Lowe & Partners/Live's Kinson Chan and Nathan Lin. </p><p><BR><BR> </p>

by | 02/18/2000