HEADLINES: Liquid soap maker taps DDB and OMD for China role

Guangzhou Blue Moon - China's largest liquid soap manufacturer - has tapped DDB and OMD as its agency of record for Hong Kong and China. The appointment comes as the company prepares to reinforce its leadership position on the mainland and enter the Hong Kong market with a branding and marketing campaign worth about US$7 million. Guangzhou Blue Moon's aggressive stance follows the atypical pneumonia outbreak, when governments advised people to use liquid soap rather than the traditional bar soap products.