Headlines: Levi's launches regional campaigns for 501s jeans
BBH is unveiling two Levi's campaigns - for Levi's 501-Day and for the launch of new wrinkled 501 Lived In Jeans - across the region. The brand will celebrate Levi's 501 by rewarding original Levi's 501 loyalists with an array of promotions and special rewards at Levi's stores. BBH has also developed two print executions for the campaign.
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