HEADLINES: Korealife awards $10m AOR assignment to TBWA
Korealife Insurance has awarded it creative and media planning and buying assignments to TBWA following a pitch that included Diamond Communications and DaeHong Communications. Han Communications was the incumbent on the account, which is estimated to be worth US$10 million in annual billings. Korealife is one of the largest life insurance companies in Korea with a 19 per cent share of the market.
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