HEADLINES: JWT wins Sony digital product launch assignment

<p>J. Walter Thompson has outgunned Bates to win a Sony assignment to </p><p>promote a digital product launch in Hong Kong. The brief calls for JWT </p><p>to develop a comprehensive communication plan, including TV, print, </p><p>outdoor, in-store and online, to give the new product a distinctive and </p><p>original feel. Sony Hong Kong currently uses a roster of agencies for </p><p>creative work. Its media business is with Maximize. </p><p><BR><BR> </p>