HEADLINES: JWT outguns two to take Regene skincare account
J. Walter Thompson Hong Kong has won the Regene skincare brand relaunch assignment following a pitch against McCann-Erickson and TBWA. This is the first time Regene has employed the services of an agency. Since launching in 1999, the skincare brand's marketing communications activities have been handled by an inhouse team. Regene, targeted at women in their 20s, is hoping that an agency will be able to further strengthen its brand proposition with a through-the-line campaign.