The Inter-Continental Hotel in Singapore has shunned local ad
agencies and will be sourcing creative work from Bates in Indochina,
while 141 in Singapore has won the below-the-line account. Bates
Indochina won because it has relevant experience as Bates has the
Inter-Continental account in Cambodia, Craig Mapleston, regional PR
director at 141, said. Media will be handled through Zenith.