HEADLINES: Initiative takes US$1.4m Coke Indonesia business

<p>Initiative Media has won the Coca-Cola Indonesia master account </p><p>after pitching against incumbent Starcom. No billings figures were </p><p>revealed, however, the beverage giant spent 13 billion rupiahs (about </p><p>US$1.4 million) on marketing communications last year. Achie </p><p>Fancia, Initiative Media associate media director, attributed the win to </p><p>the size of the agency and the research it presented in the pitch. "I </p><p>think we won because we're the biggest media agency in Indonesia so that </p><p>gives us a lot of clout when it comes to negotiating with the media." </p><p><BR><BR> </p>