HEADLINES: Hong Kong Tourism Board wins top PATA award

<p>The Hong Kong Tourism Board's "Life is ..." global marketing </p><p>campaign has scooped up the industry's top international marketing prize </p><p>in the 2001 Gold Awards, organised by the Pacific Asia Travel </p><p>Association (PATA). </p><p><BR><BR> </p><p>The "Life is ..." campaign has been used to add a personal touch to the </p><p>board's worldwide advertising and promotional activities since last </p><p>July. </p><p><BR><BR> </p>

The Hong Kong Tourism Board's "Life is ..." global marketing

campaign has scooped up the industry's top international marketing prize

in the 2001 Gold Awards, organised by the Pacific Asia Travel

Association (PATA).



The "Life is ..." campaign has been used to add a personal touch to the

board's worldwide advertising and promotional activities since last

July.