HEADLINES: Honda splits multi-million account in Guangzhou

<p>The pitch for the multi-million Guangzhou Honda account has resulted in </p><p>the assignment being split between two agencies - newcomers Hakuhodo and </p><p>the incumbent Guangdong Advertising Corp. Both agencies and Honda </p><p>refused to divulge details on how the job will be divided up. However, </p><p>they did say that the contract would run for three years, starting </p><p>January 2002. </p><p><BR><BR> </p>

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features