HEADLINES: HKTB taps FCB to plan global recovery campaign
The Hong Kong Tourism Board (HKTB) has appointed its agency of record FCB to develop and implement a global recovery campaign after WHO declared the city Sars free. FCB picked up the brief following a multi-agency pitch. The campaign is expected to launch by August. The win came as the agency reorganised its senior management, including relocating regional ECD Rob Sherlock from Singapore to Hong Kong and appointing Dionne Kung as MD to replace Margaret Kennedy, who left recently to pursue other opportunities.
