HEADLINES: Heinz awards Papa Banana Catsup job to Burnett
<p>Leo Burnett has won the Heinz-UFC Philippines Papa Banana Catsup </p><p>account from Lowe Lintas & Partners. The move comes about six months </p><p>after the agency launched the main Heinz Tomato Catsup brand in April. </p><p>The media account, meanwhile, has also moved to Starcom. Banana catsup </p><p>commands 90 per cent of the catsup market; Papa Banana is the </p><p>second-largest brand in the category with 33 per cent share of the </p><p>market. </p><p><BR><BR> </p>
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features