Leo Burnett has won the Heinz-UFC Philippines Papa Banana Catsup
account from Lowe Lintas & Partners. The move comes about six months
after the agency launched the main Heinz Tomato Catsup brand in April.
The media account, meanwhile, has also moved to Starcom. Banana catsup
commands 90 per cent of the catsup market; Papa Banana is the
second-largest brand in the category with 33 per cent share of the
market.