HEADLINES: Health products firm drops Zenith for Starcom
Dr Morepen, a consumer health products company in India owned by Morepen Laboratories, has dropped Zenith Media and moved its media assignment to Starcom. The incumbent, along with Maximize and Lodestar (FCB-Ulka) had pitched for the US$3 million account. Starcom will handle all Dr Morepen brands, including Dab Fizz, Sat Isabgol, Gol-Goli, 2-Kool and C-Candy.