HEADLINES: Grey wins PCCW HKT interactive AOR
<p>Grey Worldwide's e-marketing division, Beyond Interactive, has been </p><p>named the interactive AOR for Pacific Century CyberWorks (PCCW). </p><p><BR><BR> </p><p>PCCW HKT is among the largest Internet companies in Hong Kong. On the </p><p>traditional advertising side, it uses JWT and McCann, while Zenith is </p><p>the media agency of record. </p><p><BR><BR> </p><p>Beyond Asia-Pacific CEO Viveca Chan, also chairman of Grey China, said </p><p>the interactive agency had handled some PCCW projects in the past. </p><p><BR><BR> </p><p>"Some of our strengths are that we have strong backend capabilities: we </p><p>know what people have clicked, not just whether they have clicked </p><p>something and that we can determine how many people have actually </p><p>interacted with a site and where they came from," she told MEDIA. </p><p><BR><BR> </p>