HEADLINES: Grey awarded Simplot canned seafood brands
Agri-business group Simplot has tasked Grey Melbourne with handling the creative brief for the John West canned seafood brands, including Ally and Seakist for Australia and New Zealand. Simplot divisional marketing manager Nance Quick said the company was "putting significant investment into reinvigorating the John West brand". Nine agencies pitched, including J. Walter Thompson, M&C Saatchi and Whybin TBWA. The incumbent was Lowe Hunt.
