HEADLINES: Gosh lands Sun Microsystems account

<p>Singapore-based start-up agency Gosh! Advertising - launched just </p><p>three months ago - has clinched the multimillion-dollar regional account </p><p>for Sun Microsystems. Also involved in the pitch were JWT and </p><p>D'Arcy. </p><p><BR><BR> </p><p>Mr Theodore Choo, Gosh CEO, said the client had felt "more comfortable </p><p>with our thinking, our style and our approach to their business". </p><p><BR><BR> </p><p>With the Sun Microsystems win, the agency is expected to bill close to </p><p>USdollars 8 million. </p><p><BR><BR> </p><p>Ms Celestine Tan, director field marketing for Sun Microsystems Asia </p><p>South, said it was Gosh's "take-charge attitude and willingness to </p><p>listen to our needs" that had helped determine the outcome of the pitch. </p><p>Gosh's clients include Tara Home, Schlumberger, SingTel Retail, </p><p>beenz.com and Dupont. </p><p><BR><BR> </p>

by | 02/02/2001