HEADLINES: Garton quits ACNielsen for AMR Interactive
<p>Mr Steve Garton has left ACNielsen to head up AMR Interactive's </p><p>expansion into the Asia-Pacific region. In his new position as chief </p><p>executive officer for Asia, Mr Garton said AMR has already "kicked off </p><p>in Hong Kong and would be setting up in premier markets around the </p><p>region in due course". AMR - an Australian-based market research company </p><p>- aims to provide complete interactive solutions to clients, not just to </p><p>conduct surveys. "There are huge opportunities for Internet research in </p><p>the region, but very little guide is given to marketers about how to </p><p>tackle online issues. What we are offering is a complete solution; it's </p><p>not just 'here's your data and bye-bye'," he told MEDIA. Mr Garton was </p><p>with ACNielsen for nine years, most recently as North Asia business </p><p>development director. </p><p><BR><BR> </p>