HEADLINES: FT Korea circulation up 300 per cent

<p>The Financial Times' circulation in Korea soared by more than 300 </p><p>per cent since the opening of its Seoul print site last October in </p><p>partnership with Maeil Business Newspaper. </p><p><BR><BR> </p><p>ABC audited sales in October reached an average of 2,100, up from the </p><p>pre-launch figure of 600 the month before. Subscriptions jumped more </p><p>than 180 per cent from 505 copies a day to 1,417. </p><p><BR><BR> </p><p>To promote awareness of the FT in Korea, the newspaper has launched a </p><p>multimedia campaign that includes TVCs, print ads, free-standing </p><p>inserts, billboards, direct mail and Web-based marketing activities. </p><p><BR><BR> </p>

by | 01/19/2001

The Financial Times' circulation in Korea soared by more than 300

per cent since the opening of its Seoul print site last October in

partnership with Maeil Business Newspaper.

ABC audited sales in October reached an average of 2,100, up from the

pre-launch figure of 600 the month before. Subscriptions jumped more

than 180 per cent from 505 copies a day to 1,417.

To promote awareness of the FT in Korea, the newspaper has launched a

multimedia campaign that includes TVCs, print ads, free-standing

inserts, billboards, direct mail and Web-based marketing activities.