HEADLINES: FCB snares China's largest sanitary napkin brief
FCB has won the HengAn sanitary napkin account in China following a pitch against local and multinational agencies. The brief includes creative, media planning and integrated solutions. HengAn, the country's largest manufacturer in its category, previously used a roster of local agencies. FCB Greater China chairman and chief executive officer, Gary Tse, said that the mainland company "wanted a partner with international experience because of WTO.
