HEADLINES: FCB rises in Media rankings with full awards' list
In compiling the second Top 20 Agency Rankings report (Media, May 16), the full FCB creative awards list was inadvertently left out. Based on the full awards list, which should have included wins from Media's Advertising Awards, FCB's creative rating has been upgraded by two points to a total of five points. The revision pushes the network's overall ranking score to 19. As a result, FCB now ties with DDB for the 15th place. The FCB creative ommissions were the only discrepancy discovered when Media and client-agency consultant R3 went through the calculations behind the ranking scores. As a result, M&C Saatchi and Publicis drop to 18th place, while Batey and Hakuhodo hold their respective 19th and 20th slots. Media regrets the error.