HEADLINES: Emirates taps Saatchi following five-way pitch

Saatchi & Saatchi has won the Emirates account after a five-way pitch, which included Lowe, Publicis and 10-year incumbent Grey Worldwide. According to Saatchis group account director, Nicole Sutton, the agency will head up Emirates for Northeast Asia. She said that the airline would maintain the 'Keep discovering' brand platform developed by London agency St Luke's. Emirates is expected to launch operations in China next year. Saatchis also won the account in Europe.