HEADLINES: Electronics giant picks Lintas for new positioning

India's largest consumer electronics and home appliances group, Videocon International, has awarded its creative business to SSC&B Lintas. The incumbent was Quadrant Communications. Videocon will continue to handle media via an in-house team. Videocon will attempt to differentiate it self from its main competitors - LG and Samsung - with a campaign whose tagline is 'Technology for health and pleasure'.