HEADLINES: Electrolux taps Lowe to facilitate Philippine return
The Electrolux Group - the world's largest producer of kitchen, cleaning and outdoor appliances - has appointed Lowe in the Philippines to handle the creative and media briefs of its White Westinghouse brand and the media assignment of the Electrolux brand. Lowe already handles the Electrolux brand in most Asian markets, and Mariles Gustilo, Lowe Manila's president, said the agency won the account by appointment after talks aimed at facilitating Electrolux' return to the Philippines.