HEADLINES: Economist retains OgilvyOne to revitalise brand
<p>The Economist has retained OgilvyOne - the customer relationship </p><p>management agency within the Ogilvy Group - to help it formulate new </p><p>branding programmes in Asia. OgilvyOne has been tasked with driving the </p><p>regional advertising, direct marketing, interactive, PR and </p><p>telemarketing campaigns for the magazine. The Economist's circulation </p><p>director Peter Bakker says the objective is to "achieve a higher brand </p><p>recognition by the end of this year". </p><p><BR><BR> </p>
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