HEADLINES: Ding Xin's Dicos brand chooses Euro for strategy
Euro RSCG has won the multi-million dollar Dicos Fried Chicken business in China. It was given the brief without a pitch after previously handling the fast food c ompany's bakery account. Dicos is second to KFC in China and the brand falls under the Ding Xin group. The account was previously handled by DYR. Euro's main task is to formulate a strategy to grow the business and build the Dicos brand.