Aussie brand agencies Dentsu Oceania's subsidiary BAM-SSB will
merge with Pure D'Arcy, a unit of D'Arcy Masius Benton & Bowles, a
subsidiary of Bcom3 in Australia. The agency will be called D'Arcy and
will be fully operational by the end of this month. Nigel Marsh will
head the agency as national chief executive officer. In addition to 50
staff in Sydney, D'Arcy will have 35 employees in its Melbourne office.