D'Arcy Hong Kong has been tasked with coming up with a campaign to
help the launch of Continental Airlines' first direct non-stop, daily
service between Hong Kong and New York.
Ken Wright CEO of D'Arcy Greater China described the appointment as
"exciting" because the airline is an award-winning, high quality
operator and because the new direct route will be the first available in
the Hong Kong market when it gets off the ground in March.