HEADLINES: CNN rolls out new show to widen ad opportunities
CNN International Asia-Pacific has expanded its offerings to regional advertisers with the launch of new business-focused programming, News Biz Today. Ian McIntosh, senior regional vice-president of CNN International, said the move towards business programming did not mean CNN would change its focus. "We will still keep our strong news focus. We regard business to be a part of the news. For advertisers, the new programming means a wider scope and opens up options for sponsorships."
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