HEADLINES: Cleetus leaves D'Arcy for US position

<p>Mr Francis Cleetus has quit as D'Arcy Hong Kong group creative </p><p>director to take up a CD's position at Doe-Anderson Advertising and </p><p>Public Relations, based in Louisville, Kentucky. </p><p><BR><BR> </p><p>Mr Cleetus started his advertising career at FCB, New Delhi, in 1989 </p><p>before an eight-year stint in Hong Kong with some of the biggest </p><p>agencies in town: O&M, JWT and finally D'Arcy. </p><p><BR><BR> </p><p>He said the move would allow him to "rejuvenate his creative juices" and </p><p>complete a few of his own projects, including finishing his novel. </p><p><BR><BR> </p><p>Mr Cleetus, the winner of numerous awards, described Doe-Anderson as </p><p>having the potential of being "another Fallon", because of the agency's </p><p>emphasis on the proper way of advertising, which was no longer apparent </p><p>in Hong Kong. </p><p><BR><BR> </p><p>"There has been a shift to a more retail approach to advertising rather </p><p>than long-term brand-building," he said. "A lot of the time, clients </p><p>don't know the difference between concept and execution. All they are </p><p>looking at is getting the ad out as quickly as possible. Sometimes I </p><p>think, 'Good Lord, if I had just a day more, it would have been a more </p><p>effective ad'." </p><p><BR><BR> </p>